Telecoms operators to get N10 million fine for unauthorised ads, promos

According to reports, the Nigerian Communications Commission (NCC) would impose N10 million fine on any service provider that violates the Commission’s guidelines on the promotion of adverts in the telecoms networks.

Reports say Eugene Juwah, executive vice chairman of the NCC, explained that due to the rapid growth in the telecoms industry that the Commission has noticed high incidences of non-compliance to advert regulations by service operators, adding that stringent penalty was required to ensure strict compliance.

According to sources, he stated this on Tuesday at the public inquiries on the draft enforcement processes/procedures, regulations and SIM replacement guidelines held in Abuja.

The executive vice chairman warned that continuous violation of regulations by operators would eventually lead to withdrawal of regulatory assistance by NCC, adding that the Commission would take all necessary measures to ensure that telecoms operators’ compliance with the Commission’s rules and guidelines with regard to adverts promotions.

On the quality of service, the NCC boss contended that there has been a marginal improvement in quality of service recently, noting that the Commission has been measuring the key performance indicators of operators.