LSF PR shortlisted for two SABRE EMEA awards

The nominations recognise LSF PR’s work with UAC of Nigeria PLC and BIC, spanning both corporate and brand-building disciplines, and delivered through the agency’s Nigeria office.

The Capital Markets Communications nomination recognises LSF PR’s work supporting UAC of Nigeria on the acquisition of Chivita | Hollandia (CHI) Limited, one of the most significant FMCG transactions in Nigeria in recent years.

The Brand-Building (Diamond SABRE) nomination reflects a multi-year programme for BIC, repositioning the brand in Nigeria from a product-familiar stationery company into a purpose-led, multi-category FMCG business with strong local and African relevance.

The SABRE Awards, organised by PRovoke Media, are among the most respected global benchmarks for excellence in public relations, recognising superior achievement in branding, reputation and engagement.

Bidemi Zakariyau Akande, Founder & CEO, LSF PR, said: “We’re pleased to see this work recognised at the SABRE EMEA Awards. Both nominations reflect the strength of what our Africa team continues to deliver, work that sits at the intersection of business, reputation and long-term brand strategy.

As an agency, we’ve always been focused on building international capability from the ground up. Leading our UK operations while continuing to oversee our Africa work has reinforced the importance of delivering consistently across markets and ensuring that the work coming out of Africa is positioned where it belongs - on a global stage.

Tolu Akin-Aribisala, Managing Director, LSF PR Africa, added: “We’re proud of the work and, more importantly, the team behind it. These nominations speak to the level of thinking, execution and consistency that goes into what we do every day. Across both entries, the focus has been on delivering work that is not only visible but meaningful, work that supports business outcomes, builds trust and stands up to scrutiny. That’s something the team takes seriously, and it’s encouraging to see it recognised at this level.”

The SABRE EMEA Awards ceremony will be held in London on May 21st, 2026.

LSF PR is an international strategic communications agency with operations across the United Kingdom and Africa. The agency advises organisations across corporate communications, financial communications, energy, technology and consumer sectors, supporting clients in navigating complex, multi-market environments.

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