They were later joined by friends, well-wishers, clients and vendors alike for a formal dinner session that held at the Regent Hotel, GRA, Ikeja.

Speaking at the ceremony, the Chief Operations Officer, Efritin.com, Zubair Riaz, acknowledged how far the classified website has come since that first decision to start it.

It has met with challenges, like every start up would but has also found ways to deal with them. He also reiterated that the Swedish owned company has in line with its mission and in the weeks and months after its launch in 2015 continued to demonstrate an unwavering commitment to growing and developing the online marketplace in Nigeria.

“By our unique approach to securing and ingraining trust in the online marketplace in Nigeria, we have bolstered the standard of excellence in the market and users now realise their rights to safety, the reason why many consider Efritin.com to be their safest choice”, he said.

Speaking further, he added, “It is exciting that one year after, we have been able to add value to the Nigerian market in some of the ways we imagined that we would when we first started”.

We now look forward “to many more years we have to grow together and provide excellent service to this market,” he said, while also discussing some of the products and features Efritin.com is set to launch in the immediate future.

The company also continues to develop new strategies to tackle new market challenges as they arise. One of which is its recent introduction of membership packages including the top up and bump up features on the site.

While also speaking at the event, Gabisiu Yusuf, Category Manager shed more light on the different Membership packages at the event especially how they  allows business owners host their shops independently on the Efritin.com website while leveraging on the traffic, safety and security measures from Efritin to attract interested buyers.

Using the newly introduced Top up and Bump up features, these members are also able to promote their ads on the site and target buyers. Since the launch of the Memberships in February this year, Efritin.com has signed over 500 Nigerian businesses to the different membership packages.

In closing, the company welcomed their new Managing Director, Gbenro Dara and from him, it was a toast to many great years ahead, successes and very importantly, more hard work.

This is a feature by Efritin.