Ex-soccer star turns 40, covers GQ magazine

Soccer icon and new ambassador for British-film-making, David Bechkam, has covered British GQ Magazine's June edition.

The power ofBeckham's branding should not be underestimated as anything with his touch is bound to go places, based on his hard earned reputation.

Becks is also well known for his amazingly buff 'bod', so much so that at 40, he still has the power to make us drool.

He is also an involved and dedicated family man. What more could you possible ask for?

Talking about brands; from soccer to whisky to even really fashionable underpants, Beckham is our favourite ambassador elect.

We wish this outstanding icon many more sexy years to come. Happy birthday!