Building a brand - Adewale Ayodeji

The Head of Channel Marketing PZ Cussons, Mr Adewale Ayodeji was one of the mentors at the Dare2Dream Masterclass  hosted by Imperial Leather, a luxury beauty and skincare brand, manufactured by PZ Cussons and present in more than 13 countries.

He spoke on building a brand to attract sales and brand advocacy saying;

"You have to put your consumers in a position where they can't do without you" he said, emphasizing that doing so would always make them come back and advocate for your brand. He also spoke about the need to build oneself as a brand saying, "You are your brand, let people see your brand through you."

There are more Masterclasses to come containing more secrets of success in the next masterclass by Dakore Akande. You don't want to miss it.

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