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The World Cup proved to be an exceptional financial success for FIFA, and it wasn't just the governing body that reaped significant rewards. Many individuals capitalized on the major event, with David Beckham being a prime example.
The Inter Miami co-owner reportedly earned over 22 million euros from various endorsement deals during the tournament. Beckham's presence was highly visible throughout the World Cup, extending beyond mere appearances in the stands. He featured prominently in several advertising campaigns that dominated airwaves in the United States and across global television networks over the past six weeks.
Other celebrities also enjoyed a lucrative World Cup. Colombian singer Shakira, a familiar face at major football events, is set to pocket 17.5 million euros. She performed the World Cup anthem, “Dai Dai,” during the halftime show of the final.
The English Football Association will receive 20 million pounds for their team's semi-final qualification, with an additional 2 million pounds for securing third place. However, half of this sum will be distributed among the players and coaching staff as performance bonuses.
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