Fixing friction on your landing pages

You’ve spent a lot of energy (and budget) getting targeted traffic to your website.

Unfortunately, those visitors aren't doing what you want them to do when they get there.

But why?

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take.

Whether your copy is too long, your button text isn't compelling enough, or you're lacking social proof, you need to start by identifying the points of friction before you can turn them around.

To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, come to RDM (Ringier Digital Marketing) and we will help you resolve your landing pages issues with our A/B Split Testing Technique.

When Negative Friction Is Good

Negative friction point, you say? Aren’t all friction points negative? I disagree -- friction can be both good and bad. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

If there's a lot of information to hand over when visitors arrive on the landing page, there is little incentive for them to complete your call-to-action. This state is often referred to as “psychological resistance.”

At the end of the day, generating leads isn't the easiest thing that marketers are tasked with, but it's important nonetheless. Rather than allow landing page friction to negatively influence your conversion rates, don't hesitate to explore different experiments such as the ones detailed above. You never know until you test.

RDM has built on this online experience to offer advertisers the full value chain of digital marketing to reach a mass audience.

Online services include A/B split testing your various web pages and products for better performance, website development and App design with post-live support services and Search Engine Optimisation, ensuring new sites get the best possible start on the major search engines.

Contact RDM today

This is a feature by RDM

Written by Deyinbo Lawson