Vidgyor receives funds for expansion

chika ebuzor

June 21, 2015 12:49 PM

Vidgyor builds personalised video ads for broadcasters of live streaming media.

Vidgyor.

Vidgyor, a personalised video advertising platform for Internet TV, just got more pump to its financial muscle.

According to Techportal,“Vidgyor builds personalised video ads for broadcasters of live streaming media. Vidgyor’s intelligent algorithm auto-detects original broadcast TV ads and replaces them with user-targeted, personalized video ads from 3rd party Ad-networks or in-house ad sales.”

Reports say this round of seed funding, worth $500,000 came from AngelPrime.

Speaking on their business process, Mahaboob Khan, Co-founder of Vidgyor said 'Currently, broadcasters are unable to generate revenue if their channel/show is live-streamed directly via satellites. This is because they are forced to show the same TV commercial on the stream, as is being shown on live television. We aim to help broadcasters increase their revenue generation, by giving them personalised video advertisements for live stream.'

The personalised video advertising platform was Founded by Parth Desai and Mahaboob Khan in 2013

chika ebuzor