The unveiling which happened on 26th September, 2021 came with the official announcement of reality TV host Ebuka Obi-Uchendu as the official brand ambassador of the 2sure soap line.
2Sure Nigeria unveils antibacterial soap line, announces Ebuka as brand ambassador
2Sure Nigeria has unveiled a new antibacterial soap line - which comes in 3 variants: Cool, Herbal and Original.
Before the Launch, the 2Sure Brand created a buzz online with its never-heard-before Teaser phase that rode on the narrative of Youthful Nigerians being a spec or not.
Minutes after revealing that Nigerians can check how much of a spec they are, the Twitter, Instagram and Facebook space became awash with conversations about highly placed individuals being “spec-less” ot “SPEC- full.”
Following this, 2Sure rode on the Twitter trend table leading to the unveiling of the popular media personality, style icon and tv host, Ebuka Obi-Uchendu, as their Brand ambassador and of course the variants of 2Sure soap.
Undoubtedly, the TVC released on Ebuka and 2Sure’s page upscaled the buzz around the brand as Nigerians were thrilled with how amazing the new 2Sure ambassador looked, screaming that he is indeed the REAL SPEC.
We dare say that this unveiling finally puts to rest the ongoing speculations around who the ultimate spec is and what they’d look like, following the flurry of online activities and trends this weekend and we couldn’t have agreed more that Ebuka truly is The Spec.
Nigerians expressed gladness at the launch of the 2Sure soap, saying it aims to fight germs and promote a dirt free lifestyle is a welcome idea.
The soap comes in varieties such as Cool, Original and Herbal.
At present, the social media takeover by the 2Sure brand through the #BeTheSpec conversation led on Twitter/Instagram by Ebuka Obi -Uchendu is still being felt across the digital space.
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