Aston Martin is ready for a change after manufacturing cars for 103 years.
James Bond’s automaker is set to produce 7 new cars in 7 years!
Aston Martin is handling the competition by releasing seven new models in seven years.
In order to implement this, the CEO,
As the name implies, it signifies the rebirth and rebranding of the carmaker.
Part of this rebirth is the plan to release seven new models in the next seven years.
In an interview with Motorauthority, Palmer shed light on the company's future plans and what will be done differently.
"In the past, why the company is where it is today, is we’ve only ever raised enough cash to do the next car. We never had any view beyond that so we'd go into a panic. Raise the money.
We’d launch the car, the launch of the car would go initially very good, then guess what, there’s no money left to do a facelift, and no money left to replace it. So as a consequence the car got old, the sales went down, we went bankrupt. That’s like 103 years of history.
The difference this time is we’re putting into place a product plan for seven cars. The first four of those cars are financed. There’s no question about disturbance…irrespective of what happens around us, we’ve got the cash for the first four cars.
Once you do that you’ve got seven cars, seven years, seven-year life—copy-repeat, copy-repeat, copy-repeat.
The cars in the forecast are Beyond that, three new car types, which, obviously, we’ve got a Lagonda brand which we want to do something with," he said.
Another part of the "Second Century" is the release of the successor to James Bond's car, the 2017 Aston Martin DB11.
This model has already been dubbed 'the prettiest luxury ride ever!'
It has also gotten a lot of success with lots of orders pouring in.
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