Guinness, Severe Nature to empower black cultural expression in Nigerian

Guinness proudly announces its groundbreaking partnership with SevereNature, a global homegrown streetwear brand.

As the number one premium stout loved by millions of Nigerians, we created the Black Shines Brightest Campaign to show our commitment to inclusion, diversity, and cultural vibrancy. This collaboration highlights a pivotal moment in Nigerian fashion, blending two cultural mavericks into a single movement.

More than football fashion, Guinness x SevereNature is a lifestyle revolution. "At Guinness, we believe in the power of shared innovation and community strength," stated Mark Mugisha, Director of Marketing, and Innovations at Guinness Nigeria. "Our collaboration with SevereNature transcends football and fashion; it's a celebration of our shared creativity and community, reflecting the ethos of Guinness ingrained in Our Nature."

Guinness joins forces with Severe Nature to empower black cultural expression in Nigerian community Pulse Nigeria

This partnership recognises that a jersey is not just apparel but a reflection of identity, brand, fashion sense, interests, and affiliations. In today's cultural landscape, jerseys have evolved beyond traditional boundaries, becoming expressions of lifestyle and individuality.

SevereNature, with its devoted following of young trendsetters in Lagos, epitomises this ethos of self-expression and community spirit.

Through this collaboration, Guinness and SevereNature aspire to amplify a sense of belonging and creativity, empowering individuals to authentically express themselves through wearable art.

Guinness joins forces with Severe Nature to empower black cultural expression in Nigerian community Pulse Nigeria

"We're excited to collaborate with Guinness on this groundbreaking venture," expressed Christopher Afolabi, Co-founder, and CEO at SevereNature.

"We're reshaping streetwear culture in Lagos with Guinness, providing our audience with a platform to celebrate their uniqueness and express their individuality," he said.

Guinness continues to champion cultural movements and forge meaningful connections with its dynamic audience through this collaboration.