The unveiling of a new brand ambassador, Anthony Joshua and the launch of the new products took place at Eko hotel & suites, Victoria Island Lagos on Friday, February 1, 2019.
The official media parley hosted by the comedy duo of Gordons and Seyi Law started with a presentation by the Group Chief Technical Officer, Globacom, Mr. Sanjib Roy, where he talked about the investments Globacom has made to upgrade its network, with the company very keen in driving the future.
Globacom's Deputy Chief Operating Officer, Technical, Mr. Bisi Koleoso said during the event that "We have invested massively in new technologies to introduce these products which we believe will redefine business, social and personal pursuits”.
“Having ended 2018 on a very high note, retaining our position as the second largest operator with a remarkable 45.3 million subscriber base, we have resolved to further enrich customer experience on our network with these new offerings,” Mr Koleoso concluded.
The company equally unveiled its new communication direction with its heart-warming endorsement by World Heavyweight Boxing Champion, Anthony Joshua with the contract covering Nigeria and Ghana.
Anthony Oluwafemi Joshua, who has Nigerian biological roots is a proud holder of four major world championship belts, namely International Boxing Federation (IBF) title, World Boxing Association (WBA) title, World Boxing Organisation (WBO) title, and International Boxing Organisation (IBO) title which he won between 2016 and 2018.
In a TV commercial shown during the event, Anthony Oluwafemi Joshua drew parallels between himself and Globacom, saying “we have the fastest speed, longest reach and the Nigerian fighting spirit as game changers. Glo, I hail o!” He concluded by giving the “wakanda” salute.
The new products launched at the event are Glo Drive, Glo Health, Glo Entertainment Portal, Glo Mobile Money, Glo Call Connect, World Connect and Glo Titi, the Artificial Intelligence platform.
During his presentation at the event, Globacom's Senior Manager, Marketing Communications, Mr. Sola Mogaji explained the numerous uses of each of the amazing products Glo has to offer.
Glo Drive solves the challenges encountered by subscribers in storing their data by offering limitless storage capacity in the cloud.
Glo Health Care is a digital health assistant which gives Glo subscribers access to the best doctors in the world directly on their phones.
Glo Entertainment Portal that gives single point of access for millions of digital entertainment content through Glo Café.
Glo Mobile Money is an agent network which will hasten the drive towards a cash-light Nigerian society by enabling financial transactions on the mobile phone and extending financial inclusion to over 60 million unbanked people in the country.
Glo Artificial Intelligence platform is the defining moment for the future of Nigerian telecoms. It will engage customers directly and assist them to get information about data plans, prepaid plans and Value Added Service (VAS). It makes customers to choose the most convenient plan, resolve issues and ask questions 24/7 without any human interface.
Glo Connect helps subscribers stay connected all the time even if the subscriber’s phone is switched off, has zero balance, or is out of coverage area.
World Connect ensures that business executives remain connected to their offices anywhere in the world by offering them the most affordable roaming data in 60 countries with over 6.4 million wifi hotspots worldwide. The infrastructure will be available in all world airports and is the last of the products announced at the media parley.