BTS Masterclass Lagos 2024: Empowering Young African Creatives
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The BTS Masterclass, an event aimed at empowering young African creatives, was a huge success in this year. “BTS” stands for “Behind The Story”, which derives from the Latin word “Testificārī”, meaning “To Bear Witness”. This Masterclass provided a platform for creators, influencers, and media entrepreneurs to engage with key industry figures and gain valuable insights into the current entertainment landscape.
Target Audience:
• Age Group: Millennials & Gen Z
• Occupation: Creators, Influencers, Media Entrepreneurs
The event primarily focused on:
• Growing a business
• Lifestyle
• Branding
• Entrepreneurship within the realms of fashion, beauty, art, and film.
The event had Brand sponsors like; Essenza, Amstel Malta, Smirnoff, Schweppes, Lush Hair, GAC Motor, Jabulani Express, Topicals, LIV. And Media Partners like; Wedding Channel, The Lagos Wekender and More Branch. This year we created the BTS Runway Show at our Masterclass, creating opportunities for our 5 Fashion Houses & 25 Models to showcase.
Event Highlights
The BTS Masterclass Lagos 2024 attracted a star-studded audience, including influencers, celebrities, and key media personalities, all of whom gathered to share and learn from each other. In addition to the insightful Masterclass sessions, attendees enjoyed various side attractions, most notably the BTS Fashion Runway Show, featuring:
• Fashion Houses: Including Top Designers like (Ejiro, Kalu of Lagos, Draemp, and Ms Quick) showcased their various designs
• 25 Models were scouted during the BTS Runway Show casting which held on the 21 September 2024 at Praia Lagos, and these Models were also present toshowcase for the Fashion Brands that were present.
Keynote Speakers
The event featured highly respected voices in the creative industry, including:
1. Style Connaisseur
A renowned fashion influencer best known for her distinctive style. She delivered a session on How to Build a Fashion Brand, offering key insights for budding designers and fashion entrepreneurs.
2. Layi Wasabi
The headliner for BTS Masterclass Lagos 2024, Layi Wasabi is one of the most sought-after content creators today. His keynote focused on Building a Strong Social Media Presence, providing invaluable strategies for creators aiming to expand their digital footprint.
Fashion Show
The BTS Fashion Runway Show was a dazzling spectacle. Leading fashion houses like Ejiro, Kalu of Lagos, Draemp, and Ms Quick showcased their breathtaking collections. The designs were showcased by talents scouted during the BTS Fashion Show casting, adding to the excitement and grandeur of the event.
Attendees & Host
Over 200+ attendees were present, making it one of the most impactful events in the fashion and influencing space this year. The event was hosted by the beautiful Amanda Dara, an accomplished TV personality and red carpet host.
Event Coverage & Performances
The entire event was captured by The Wedding Channel, ensuring that no moment went unnoticed. Attendees were also treated to a special performance by Lifesize Teddy, a fast rising star from Mavin Records, adding an extra layer of entertainment to the day.
The event concluded with a powerful prayer session, bringing together everyone in attendance to reflect on the lessons and connections made. To cap off the successful day, an energetic after-party followed, leaving everyone in high spirits.
Follow for More Updates
For more highlights and updates on BTS Masterclass 2024, follow us on social media:
@jermaine.OG, @jermainemedia_, @btsrealityshow
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