Blow by blow of how Hypo made an all - white impression at the AMVCA 2023

It was a unique occasion for invited guests to “express their immaculate” through art and culture as Hypo- the leading household bleach brand for whitening and disinfecting, reinforced its commitment to promoting the long-standing prestige of enabling white fashion at the initial events preceding the 2023 African Magic Viewer’s Choice Award night.

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

BLOW BY BLOW HIGHLIGHT OF HOW HYPO MADE AN ALL- AMVCA Pulse Nigeria

Day 1- The Cultural Day officially kicked off the 9th edition of the AMVCA, as celebrities and audience alike showed up in grand style and glamour to showcase the rich culture of different parts of the country, which was evident in the ambience, food served, and the overall entertainment showcase.

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

Hypo Bleach experiential white booth was the place to be, displaying all-white traditional set, to depict the theme for the event. Every guest was welcomed by a professional chanter readily singing praises of guests who had come to the Hypo experience booth.

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

Day 2- The fashion Day was White! Camera! Action! as gorgeous and talented stars brought their fashion A-game to the event. The ladies and gentlemen in attendance displayed gorgeous fashion senses, impressing fans and fellow stars alike.

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

The major highlight of the show was when Hypo bleach displayed the essentiality and timelessness of white fashion all through the cycle of human life. Hypo bleach fashion runway concept tagged “Express your immaculate” formally opened the show starting with 2 models (Male & Female) strutting the runway, dressed in white christening outfits, this was followed by another set of models dressed in sparkling white school uniform to portray the next stage of life.

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

Another set of glamorous models strutted down the runway to depict, college days. Then came the matrimonial stage of life and the final stage of when humans become old and grey but still slay in beautiful white ensemble.

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

This creative illustration was a deliberate attempt to vividly depict how white fashion remains relevant in every important stage of human life, from cradle till grave, from one generation to another. The message was clear- White is transient!

Blow by blow of how Hypo made an all - white impression at the AMVCA 2023 Pulse Nigeria

It was equally an attempt to dramatize how Hypo bleach gives Nigerians the confidence to look good wearing white outfits, and to feel good in a disinfected environment.