Pulse logo
Pulse Region

Yemi Alade challenges norms in new video for, 'Double Double'

This is song which talks about a classic grass to grace story, and the video perfectly exemplifies that.
Yemi Alade challenges norms in new video for, 'Double Double.' (Effyzie)
Yemi Alade challenges norms in new video for, 'Double Double.' (Effyzie)

Details/Takeaway: After delivering a historic performance at the first-ever Earthshot Prize ceremony at the Alexandra Palace, Nigerian superstar, Yemi Alade releases a music video Afro-pop record 'Double Double,' which features singer and producer, Vtek.

This is song which talks about a classic grass to grace story, and the video perfectly exemplifies that.

The video depicts an all too familiar story in African culture, where a woman (portrayed by Nollywood icon Ada Ameh) is shamed by her kinsmen for not providing male children for her husband; and in a twist of events, the said female child (portrayed by Miss Alade) becomes the most successful in the community.

Date: October 29, 2020

Song Title: Double Double

Artist: Yemi Alade featuring VTek

Genre: Afro-pop

Producer: Vtek

Album: Empress

Video Director: Clarence Peters

Label: Sony West Africa

You can play the song below;

The food items used in the Double Double video were distributed to charity after the shoot.

Next Article