Tidal launches in Nigeria on Monday [Pulse Exclusive]

Subscription-based music, podcast and video streaming service, TIDAL is set to officially launch operations in Nigeria. The tentative date of the official launch is Monday, July 27, 2020.

This comes barely one week after Audiomack launched its office in Lagos, Nigeria with operations led by Ade Adetunji, Charlotte Bwana and Olive Uche.

From sources, Pulse Nigeria gathered that it would be a culmination of about a year of active, intensive plans to move into Nigeria and Africa. Its app is still not fully operational in Nigeria, but at this time, the fee for premium subscription is said to be around N1,200.

This will be in direct competition with Apple Music and YouTubeMusic that provide premium personal and family subscription at N900 and N1,400 respectively; Audiomack that offers freemium services and plans to incorporate premium services at around $1.38 and Boomplay that offers premium services at N500. Other streaming platforms like UduX and Gbedu are also in the mix.

At this time, Pulse Nigeria is unable to confirm the leaders of the Nigerian arm of Tidal, but in due time, this story will be updated to reveal that detail.

What is Tidal?

Launched in 2014 by Norwegian company, Aspiro, TIDAL is a subscription-based music, podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music.

In 2014, Aspiro was acquired by Project Panther Bidco Ltd, a company owned by Legendary American rapper, businessman and billionaire, Jay Z. Currently, it is reported that TIDAL boasts over 3.5 million subscribers from over 50 countries. In August 2017, Richard Sanders was announced as CEO of the company.

Other popular figures at the company include Tony Gervino (VP), Lior Tibon (COO) and most notably, Journalist and former Editor-In-Chief of XXL, Elliot Wilson. He serves as the Chief Content Officer for Tidal.