‘Euphoria’ breaks HBO Max viewer records

HBO said that the Season 2 premiere of Euphoria starring Emmy winner Zendaya drew 2.4 million viewers across all its platforms Sunday night, saying it is the strongest digital premiere performance of any HBO episode on HBO Max since the streaming service’s launch last May.

‘Euphoria’ breaks HBO Max viewer records

The Season 2 premiere enjoyed ratings that were "nine times higher" than the Season 1 premiere in June 2019, though there was no HBO Max at the time. Also of note is that the 2.4 million viewers across all platforms for Euphoria Season 2's premiere only counts people who watched it immediately. So the numbers will undoubtedly grow this week and beyond as people catch up and watch at their leisure.

The network said that the Sam Levinson-created series’ second-season debut scored nine times higher than its Season 1 premiere in digital viewing, which came in June 2019 via HBO Go and HBO Now. HBO did not provide a viewership number for Euphoria‘s linear broadcast last night; for its series premiere, that number was 577,000 viewers and grew to almost 1 million, including a replay.

The Season 2 premiere was the No. 1-ranked asset on HBO Max on Sunday, the network said, a claim backed up by a flurry of tweets last night reporting the HBO Max app had been crashing around 9 p.m., the time the episode was made available.

In all, HBO said the Season 1 premiere and subsequent episodes held eight of the top 10 spots among series assets on HBO Max last night.

Euphoria is created, written, directed, and executive produced by Sam Levinson based on the Israeli series of the same name, centres on the intertwining lives in the town of East Highland, where 17-year-old Rue (Zendaya) must find hope while balancing the pressures of love, loss and addiction.

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