ADVERTISEMENT

Nigerian women have the highest beauty standards across Africa, according to survey

Nigerian women have the highest beauty standards across Africa, according to survey
  • 59% of Nigerian women have a daily skincare routine because they believe it is important to look good in public.
  • Ugandans and Ghanaians jointly secured the second position.
  • Senegalese women appeared least likely to prioritise looking good in public.

In 2022, a survey was carried out in several African countries to gauge women's perspectives on beauty.

ADVERTISEMENT

The survey conducted by Sagaci Research revealed that Nigerian women place the highest emphasis on beauty and aesthetics.

According to the survey, 74% of Nigerian women between 18 - 25 spend a lot of time and money to maintain their appearance. Of those surveyed, 59% responded that they have a daily skincare routine because they believe it is important to look good in public.

Ugandans and Ghanaians jointly secured the second position, each recording a score of 68%. They were closely followed by Kenyans and South Africa, both registering a score of 66%.

ADVERTISEMENT

In contrast, Senegalese women appeared least likely to prioritise looking good in public, although 64% indicated maintaining a daily skincare routine.

Conversely, beauty also seems less of a priority to young women in Benin, where merely 30% reported engaging in a daily skincare routine.

The study also found that 85% of young women across Africa believe that a good hairstyle can empower a woman. In contrast, male respondents were slightly more indecisive, although most agreed.

The Leading African Countries Prioritising Beauty

ADVERTISEMENT
  1. Nigeria - 74%
  2. Uganda - 68%
  3. Ghana - 68%
  4. Kenya - 66%
  5. South Africa - 66%
  6. Egypt - 64%
  7. Angola- 59%
  8. Zambia - 59%
  9. Mozambique - 54%
  10. Senegal - 54%
This is a Business Insider Article, for more articles like this, visit africa.businessinsider.com

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Top 10 countries in Africa with the best logistics performance

Top 10 countries in Africa with the best logistics performance

Most punctual African airlines

Most punctual African airlines

31 years later, Nigeria is still trapped in MKO Abiola's 1993

31 years later, Nigeria is still trapped in MKO Abiola's 1993

Top 10 African cities with the most expensive real estate

Top 10 African cities with the most expensive real estate

10 songs for your Father's Day Playlist

10 songs for your Father's Day Playlist

10 smallest African countries by land mass

10 smallest African countries by land mass

Top 10 diamond producing countries in Africa

Top 10 diamond producing countries in Africa

5 best English speaking countries in Africa

5 best English speaking countries in Africa

10 African countries with the highest money laundering risk

10 African countries with the highest money laundering risk

ADVERTISEMENT
ADVERTISEMENT