On April 1, 2023, the number one smart accessory brand in Africa launched another flagship store in the heart of Lagos, the Ikeja City Mall, one of the largest malls in the city.
Oraimo Nigeria invited fans through a free online pre-registration and started buzz for the event on social media one week before the launch.
As always, this gathered so many entries that the capacity was exceeded only days after the call for registration. Invitations were also sent out to special guests and dignitaries. Some BBNaija stars, such as Daniela, Kess and Allyson graced the event.