Three tips to help manage your brand’s online reputation

Reputation management is simply the act of influencing and controlling the perception of an individual or brand to maintain a favourable disposition in the eyes of its target audience and the general public. The concept, which originally existed in the field of public relations, has extended over the internet as brands and corporate organizations continue to establish their presence on various social media channels.

As thousands and millions of conversations happen daily on the internet, it is imperative that brands actively listens and partake in relevant conversations with an audience that is becoming increasingly vocal. People on the internet have access to an array of online channels to voice their opinion whether negative or positive as the case may be, depending on their experience with a particular brand.

Imagine doing a Google search for your brand and experiencing the horror of seeing negative reviews on the search result pages. This obviously is bad publicity for the business and will affect patronage. You may loose prospective clients who already have an impression about you due to the negative reviews despite not using your service yet. Remember, word of mouth is quite crucial in getting referrals – the more reason why every interaction with your brand should be a great one which will leave a long lasting positive impression.

Having said this, the next question you’d ask is how do I manage my reputation online? The 3 tips below will help you manage your brand’s online reputation:

1. Provide excellent services

The best form of damage control is to prevent damage in the first place. When you consistently provide good services, it is highly unlikely you will have any of those negative mentions. Even if they  occur, your loyal clients/ customers whom you’ve consistently been providing excellent services to will rise to your defense.

2. Encourage Your customers to leave you a positive review

A satisfied customer will be too happy to spread the word about your awesome service. Encourage them to share their great experience with their family and friends or create good conversations about you on the internet. This goodwill will build your reputation positively and result in more customers for you.

3. Hire a professional reputation manager

You don’t have to wait for crises to happen before you hire a reputation Manager. A professional online reputation Manager will help establish your presence across the internet, keep you in a good light and actively monitor conversations and providing you valuable feedback on issues that may be potentially damaging to your brand

At RDM, we can help you reach your ideal audience and maintain a spotless reputation for you so you concentrate on making more money for your business instead of worrying about negative reviews and bad conversations about your brand.

Written by Olumuyiwa George

This is a feature by RDM