How to shoot a music video on a budget
<p>When MTV Base Africa launched on the continent, one of the parameters it set on the channel was that of quality music videos. If your video wasnt of good quality, there was no way it was going to be broadcast.</p>
This made artistes, record labels and music video directors review their creative strategies. It also forced us to say goodbye to the 'love in the garden' music videos, choreography in white handkerchiefs, socks and gloves on our screens and other nostalgic memories.
These days a music video can cost almost seven figures. Budget plays a huge role in the quality of your music video. Or so we you might think. With the constant advancement in technology, making a music video isn't always an expensive project that'll make you break the bank.
What’s important is having a good song, a great idea and creating a practical budget. Pulse Music has put together some tips for you.
1. Keep it simple
You already have a limited time for your music video (probably 3- 5minutes) - if you want to make it work, keep it simple.
There's no need to go overboard; renting cars and video vixens. The first thing you should do is plan your shoot. Start by creating a storyboard illustrating each scene of your video.
2. Pull together a team
You’ll need a cameraman and a director. Find a producer who’s willing to work with your small budget. For what it’s worth, get ready to multi task and play different roles. You can get your friends and family to volunteer to help you out.
If you are shooting indoors or at night, you’ll need to consider getting lights.
3. Use a small cast
The smaller the cast, the less amount of money you’ll spend on feeding and paying your crew including dancers/video vixens.
4. Location
Use just one location if you can - it could be outdoors, indoors or in a studio. Multiple locations will cost you money - moving your cast and crew to different locations will cost you time and money. Find a location you have access to and can use for free.
5. Use animations
Rather than capturing live footage, you can create an animated music video. In 2011, M.I’s ‘Action film’ music video featuring Brymo was presented as a full length animated video.
6. Take your time and get creative.