How to get the best out of Twitter
<p>Twitter is a great way for your fans to know about you and what you are up to. With 140 characters, you can create buzz about your music.</p>
Are you one of those artistes who only tweets ‘Good morning’, ‘Good Night’ and shares links of your latest projects with fans? There’s so much you can do on this social media networking service beyond sharing your music.
You can put up updates about your upcoming projects, shows and other fun stuff. You can also share videos and photos.
Pulse Music presents a few tips for you to get the best out of Twitter.
1. Profile
Your Twitter name should be consistent with the name you use on your other social media accounts. Write an interesting bio that’ll give people a reason to follow you. Include a link to your website or where people can purchase your music in your profile.
2. Profile picture and header
You don’t want when people click on your profile picture all they see is an egg! Put up a picture of yourself and also use a header photo that identifies with you or your music.
3. Tweet
It’s one thing to have a Twitter account, it's an entirely different thing to tweet. You might have followers for you to pop up on their timeline, you need to tweet. Tweet during peak hours. For you to get more followers and engagement, you need to be consistent with how often you tweet.
4. Sharing is caring
We say this all the time, but what sort of content are you sharing? Tell fans about your music and whatever subjects you are passionate about. Also share behind the scenes of your gigs and music creation process. Put out tweets that’ll evoke some sort of action - a reply, retweet or even a like.
Adekunle Gold recently shared his album artwork and cover via his Twitter account.
5. Engage
Don’t just tweet. Engage with your followers, join conversations, start a conversation - ask your followers questions, reply their tweets.
Following the release of the song 'Mungo Park' by Mavin singer Korede Bello a couple of months ago, Mavin boss Don Jazzy (who also produced the song)Â joined the conversation on Twitter.
6. Build a fanbase
It's not just about you - as an artiste, it's about your fans, they are the ones who'll create a buzz about you, buy your music and show tickets.
Offer your fans exclusives and free tickets to your events. A couple of years ago, Don Jazzy was known to give away airtime to his fans in Nigeria and in the United Kingdom.
7. Schedule tweets
Ever wonder how it seems like some people are tweeting 24/7? We’ll they’re actually not. You can schedule your tweets hours, days and even months ahead of time with Tweetdeck and Houtsuite. Schedule tweets at peak hour.
8. Think before you tweet
After composing a tweet, think before you hit the ‘Tweet’ button. If you have a public profile, be aware that not just your followers, but everyone on Twitter can see what you put out.
9. Use hashtags
Include hashtags in your tweets. If you are releasing a new project, you van create your own hashtag and encourage your fans to use it.
Here are some things you should not be doing: