Tech company reduces fare prices in Kenya

With another competitor joining it in the Kenyan market, Uber seems to have been incentivized to cut down its prices in the East African country.  The company recently slashed its prices by 35% in Kenya.

In a statement though, Uber seems to allude that the price cuts are an attempt to boost demand so that more people will request more rides which will in turn boost its business in the country.

Amongst all the many taxi-hailing type services, Uber's prices are currently the lowest with this price cut.

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According to Nate Anderson, Uber's Kenya GM, says, “We are committed to making Uber the most affordable and safest option to move around Nairobi. Our experience shows us we can make that happen while making Uber the best way for drivers to earn. This also means riders can ditch their car keys and travel with Uber more often. For some it will make Uber cheaper than owning a car. This means fewer cars on the road, less traffic, and fewer issues trying to find parking.”

Here are the new Uber fares:

Old uberX fares: KES 100 base, KES 60 per KM, KES 4 per minute, KES 300 minimum, KES 200 cancellation.

New uberX fares after Price Cut: KES 100 base, KES 35 per KM, KES 3 per minute, KES 200 minimum, KES 200 cancellation.