Tech giant unveils new brand logo

Tech giant, Google, has decided to retire its iconic Catull font logo in favor of a new sans-serif logo, unveiled in a new video.

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Alternatively, Google also provided a handy GIF, which also highlights the new multicolored "G" logo the company will be using going forward.

Google VP of product management, Tamar Yehoshua, and director of user experience, Bobby Nath, explained the move as intended to improve experience on mobile devices.

"We’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."

The basic color scheme, blue "g"s; red "o" then yellow "o"; green "l"; red "e" — is unchanged, but the new design is still the biggest update since 1999, when Google abandoned a logo for another.

The latter went through some modifications over the years, most notably getting flattened down in 2013.

Ashley Feinberg at Gizmodo, has a nice history of the logo's subtle changes but its overall structure and font persisted.

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Google designers, Alex Cook, Jonathan Jarvis, and Jonathan Lee, explain in a post on the logo change that they developed a wholly new typeface, called Product Sans, to use for the logo.

Product Sans was previously featured in the logo for Alphabet, Google's new parent company due to a corporate reorganization in August.