Jaguar Land Rover (JLR) has a new venture.

This will be done through the InMotion division, where the automaker intends to create an app and an "on-demand vehicle infrastructure."

JLR will also research "emerging travel and transport issues which need solving," using this division.

Not much else is known, except for the company's plan to employ up to 30 people in London.

This announcement comes a few days after BMW launched it's own a car-sharing program.

This service is called DriveNow and ReachNow in the United States of America.