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This month, the cosmetics company is dropping its Liptensity Lipsticks collection, complete with 24 new shades that are like nothing you've seen before. These lipsticks are more than just ,THE MOST' pigmented colors MAC has done ever, they’re inspired by Tetrachromacy which is a rare condition that allows a person to see over 100 million colors, whereas the average person sees only about one million colors.

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For this collection, the cosmetics brand worked with tetrachromat Maureen Seaberg who helped them with perfect the shades, making them the truest, purest hues possible. There’s no shortage of lipsticks that claim to be hyper pigmented so what makes these so different?.  According to WWD, unlike other shades that have an opaque base, MAC’s Liptensity lipsticks were formulated with a clear base to keep the color just as true as what you see in the tube. The clear base is also crucial to ensuring your body chemistry doesn’t alter the color over time.

Rather than MAC's original bullet shape, the Liptensity collection has a flat topped bullet, like their Pro Longwear lipstick range. What's also new is the packaging, with each bullet colour coded to the actual shade.

The collection launches September 21st in North America on maccosmetics.com and in select stores and internationally in October.