With the creation of accessible tools and mediums like smartphones and YouTube, there has come a whole new wave of creativity and innovation.
It has been 17 years since World IP Day was first launched. The world — and more specifically, technology — has changed significantly in this timespan. In April 2000, there were no smartphones. There was no 3D printing, Wikipedia or even YouTube.
Yet, the occasion of World IP Day is more relevant today than ever before.
With the creation of accessible tools and mediums like smartphones and YouTube, there has come a whole new wave of creativity and innovation. Whether developers are using mobile services to build new eHealth apps, or artists are recording and uploading original songs to YouTube, IP — from inventions to art — is being created and shared every day.
A valuable commodity
A recent survey in South Africa found that, out of 200 technology start-ups, 43% have their own product or IP. IP has become one of the most valuable commodities in the Information Age.
However, while developed economies have benefited from the creation of wealth around IP, the same cannot be said for Africa. At least not yet.
This is not for a lack of IP frameworks, authoritative bodies and laws. In the 2017 U.S. Chamber International IP Index, which measures the IP environments of 45 economies globally, Kenya ranks 31 — the IP leader among African economies — followed by South Africa (33) and Nigeria (35). All three countries are credited for having the basic IP standards in place.
Africa’s IP obstacles
Where African economies fall short is in two predominant areas.
First, there is a lack of legal enforcement of IP rights. This results in high online piracy rates and large amounts of counterfeit goods. Without this enforcement, entrepreneurs and developers may not feel motivated to innovate, lacking incentive to pursue creative activities that change lives and create jobs.
Second, simply not enough people in Africa are registering their IP. In South Africa, there are an average of 900 patent applications filed per month. However, approximately 60% to 70% of these applications originate from non-South African companies.
The current local systems in place to register IP are inaccessible, time consuming and difficult to use. So in 2015, Microsoft 4Afrika partnered with the Kenya Copyright Board, to develop an online IP registration system. The system, which allows people to register remotely, has already resulted in a 100% increase in applications — and is cited by the U.S Chamber International IP Index as a key area of strength in Kenya’s IP climate ranking. We are currently working with the Common Market for East and Southern Africa to drive adoption of this system in 18 other countries across the continent.
The importance of IP for start-ups
For a start-up or small business — which Africa looks to for economic and social development — registering IP as soon as possible is vital. It is a key step in taking a product or service to market. Furthermore, economies with good IP protection are 45% more likely to attract venture capital and private equity funding.
If an idea or invention, which would have qualified for patent protection, falls into the public domain too early, it becomes very difficult to enforce and protect. As Liz Lenjo, Advocate of the High Court of Kenya and IP Lawyer, advises: “More trainings and health-checks on IP, as well as emphasis to entrepreneurs on the importance of legal counsel when in business, need to be done. For those concerned about costs, protective lawyering is far cheaper than defensive lawyering.”
As general awareness around IP increases, so will the demand for proper enforcement.
Towards a more enabling environment
Despite these flaws and challenges, many African economies are focused on and open to reviewing and improving their IP rights climates. South Africa’s National Treasury, for example, announced in its 2017 Budget Review that it would be relaxing IP exchange control, making it easier for start-ups to expand and seek funding outside of South Africa.
In late 2016, Kenya also established the Traditional Knowledge and Cultural Expressions Act 2016, which seeks to enable communities to control and profit from the use of culturally significant knowledge and expressions. Africa is rich in traditional knowledge. According to the World Health Organisation, 90% of food in sub-Saharan Africa is produced using customary farming practices. If this knowledge is captured and protected correctly, it could foster incredible innovation of great economical value.
Both laws, of course, come with their own complications, cautions and counter-arguments. However, what is important is that governments and authorities recognised the importance of regularly reviewing and optimising laws to keep pace with the current challenges IP owners face. They have also recognised the importance of not always following the same methods used by developed countries, or imposing tight regulations that end up hampering innovation, but rather figuring out what is most conducive for Africa.
The benefits of IP rights
According to the 2017 IP Index, economies with robust IP protection see 80% more knowledge-based, technological and creative outputs; are 75% more likely to have larger and more dynamic content and media sectors; are 68% more likely to have supportive business climates; have 40% greater capacity to generate value from ICT; and are 50% more attractive to foreign investors. The benefits are enormous.
If we hope to achieve our sustainable development goals, establishing a knowledge-based and innovation-driven economy is essential — and we are at a pivotal point in doing so. With the youth bulge in Africa, improving literacy rates and increased exposure to technology in day-to-day engagements, now is the time to direct youth creativity into key sectors, such as agriculture, healthcare and tourism. Coupled with the right IP policies and frameworks in place, we can empower youth to create wealth for themselves, and take their inventions to the world.
This article was written by Louis Otieno, Corporate Affairs Director at Microsoft 4Afrika in celebration of World IP Day.