Pulse.ng logo
Go

H&M Top fashion retailer unveils 1st muslimah model wearing hijab in unique campaign

Global retail brand H&M unveils 23 year old 'hijab model' for unique 'Close The Loop' campaign

  • Published:
24/7 Live - Subscribe to the Pulse Newsletter!

H&M has released a unique 'Close The Loop' campaign with twenty-three (23) year old Muslim woman donning hijab in a new campaign.

READ: David Beckham, Kevin Hart front sexy H&M A/W 2015 + watch teaser video

The 23-year-old Muslim woman, Mariah Idrissi a Pakistani and Moroccan based in London  makes first model to wear hijab for the retail giant as she appeared in the campaign wearing tile detailed hijab and sunglasses  in the video.

H&M features 1st muslim model 23 year old Mariah Idrissi in new campaign for clothes recycling play

H&M features 1st muslim model 23 year old Mariah Idrissi in new campaign for clothes recycling

(Youtube)

 

Idrissi who revealed she starting wearing hijab at age seventeen (17) was modest for the campaign done tasteful revealing she took permission from her parents before she was featured in the ad.

READ: Checkout campaign photos of the Balmain for H&M

"It always feels like women who wear hijab are ignored when it comes to fashion... so it’s amazing that a brand that is big has recognised the way we wear hijab" Mariah Idrissi who works at a salon in London offered.

Mariah Idrissi makes first hijab wearing model for H&M play

Mariah Idrissi makes first hijab wearing model for H&M

(Instagram)

 

She also disclosed that her styling team were made up women with men keeping respectable distance away from her during the shooting.

READ: Mr Price reportedly suffers sales decline

Watch the campaign above.

Do you ever witness news or have a story that should be featured on Pulse Nigeria?
Submit your stories, pictures and videos to us now via WhatsApp: +2349055172167, Social Media @pulsenigeria247: #PulseEyewitness & DM or Email: eyewitness@pulse.ng. More information here.