Can little actions really make a big impact?

In December 2019, CAN DO! launched a campaign to encourage locals to CHOOSE CANS - a campaign focused on behavioural change.

By doing this, CAN DO! intends to prove that small behavioural changes can make a big difference. 

Believe it or not, little gestures and actions really can have a big impact on us - our energy levels, our output, our environment. While we often tend to pay more attention to actions that affect our lives directly, it is equally as important for us to pay attention to actions that affect our environment.

Very often, when we hear the phrase “environmental sustainability”, we think of it as a herculean task because it is often interpreted as us having to give up certain luxuries. However, environmental sustainability does not mean living without certain luxuries but rather being aware of your resource consumption and reducing unnecessary waste. 

Building a healthy, sustainable environment starts with as little as making conscious decisions about not just what we drink but what we drink it from because the containers you choose to drink from are also a major part of your environmental footprint. 

With the consumption of products from plastic packaging being at an all-time high, causing an increase in waste, doubling the risk to our planet and our health, certain brands are making efforts to bring more consciousness to the environment as well as huge sustainability strides. CAN DO! is one of those brands.

Why CANS you ask? Like plastic, aluminum cans are lightweight — so they have a smaller transportation footprint and while all containers keep out air, aluminum cans keep out light, which can degrade the product, leading to waste. 

More importantly, cans are endlessly recyclable, can into can into can - making a can from an old can instead of the raw material uses five percent of the energy and generates five percent of the emissions. With cans, drinks stay cooler for a longer time, they’re mobile and can go anywhere just like you. Cans are dynamic and come back in different forms thanks to their recyclable nature which makes them great for our health and our environment.

By encouraging locals to choose cans, CAN DO! is creating a movement and fostering a community of Pioneers who will prove that building a sustainable environment can be more than just a fad, it can be a lifestyle. 

To join the pioneer movement, learn more about cans and stay up to date on exciting activities, visit www.cando.ng  

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