The channels include- Facebook, BBM, Twitter, WhatsApp, Viber, Wechat, Snapchat, Tumblr, LinkedIn, Instagram, YouTube etc.
The reasons you should have social media accounts include:
1. Getting to see your target market, up-close and personal.
2. Responding to complaints and problems immediately.
3. It will help to increase sales
4. You get to meet customers that you didn’t know existed
5. It will help to increase your online exposure and your professional outlook.
When you want to promote your brand on any social media platform, the first thing that should come to mind is the image clarity of your products.
Through photos, you get engagements especially on Instagram and Facebook.
The second thing that should come to mind should be promotable headlines/title. Create new better titles that are specifically for sharing your content in social media.
Customize your platform; the more optimized your post is for a particular platform, the more effective your social media promotion will be. On Instagram, you can create hashtags in order to make your content more discoverable.
Share at the right time, for maximum engagement, the content you are sharing needs to reach as many people as possible so you have to go where the crowd is and at the right time.
Post as many times as possible as it helps your audience see your content anytime. Ask questions, be open to your audience more often.
In conclusion, if your company does not have a Facebook or Twitter account, it’s time to get with the program and bring yourself up to speed else risk falling behind your competition. Contact us at RDM today.
Written by Damilola Olajiga
This is a feature by RDM.