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Manchester United has inked a new multi-million-pound sponsorship deal with SumUp, making the company the club's official sleeve partner. This agreement marks the largest sleeve sponsorship in the Red Devils' history, though the financial terms have not been officially disclosed.
SumUp takes over from DXC Technology, whose contract expired at the end of the 2025/26 season. This new partnership follows a curious incident at the start of the current season, when Manchester United played their opening Premier League match with a blank sleeve. According to league regulations, teams without a sleeve sponsor must display the league's logo and the mandatory 'No Room For Racism' message on both sleeves. The issue was later rectified, and the club will now have a new permanent sponsor.
Manchester United described SumUp as a rapidly growing global company and emphasized that the deal is part of their strategy to boost commercial revenue. The club anticipates the partnership will provide SumUp with closer access to the English giant's massive international fanbase through various campaigns, experiences, and initiatives.
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