Colgate partners Nigerian Idol, creates season of Yanga smiles for 2024 contestants

The visiting contestant specifically expressed their sincere appreciation to Colgate, for the brand’s instrumental role in amplifying the show following its current partnership with the premium reality show.

They specifically lauded the exceptional quality of the oral treatment they received from Colgate at the Yanga Dental Clinic, especially the polishing and scaling that was poised to elevate the level of their confidence and performance during the remaining days of the event.

In deep appreciation, each member of the Nigerian Idol team took a pledge before leaving Yanga Dental Clinic, to elevate and stand up for good dental

Contestant Chima pledged to always put his oral health first, while Lammy pledged to always keep a healthy smile. The pledge to always do yanga with her smiles was made by Lady Ruth while Gracia pledged to always give his smile a priority.

Keeping a radiant and healthy smile was the pledge made by Jenifer while Chioma pledged to give her dental health a daily priority. Mira Clear also pledged to brighten each day with his beautiful smile

Colgate’s strategic involvement this year with the Nigerian Idol Show serves as a moving reminder of the brand’s unwavering commitment to strengthening the entertainment industry through this pivotal partnership with The Nigerian Idol. 

Many analysts recognise this as a unique step in nurturing young talents and propelling them to superstardom in their respective music genres.

The impact and excitement from the Colgate experience were palpable at the next main performance the following Sunday when Contestant Chima opened the show with a powerful rendition of Teddy Swims’ “Lose Control.”.

Gracia, the second contestant, took the stage with David Guetta's “Titanium.” Her unique voice and mesmerising synergy with the backup singers left the audience and judges speechless. A performance she ended with a broad Yanga smile.

Lammy delivered a splendid rendition of John Legend's “All of Me,” while

Stevie surprised everyone with his captivating performance of “A Million Dreams” from The Greatest Showman. His powerful vocals captivated the audience and earned him high praise and broad Yanga smiles from the judges

Lady Ruth followed with a beautiful rendition of Beyoncé’s high notes in “Drunk in Love.” While David Garland took the audience on a journey with his rendition of Harry Styles' “Falling.”

Maio brought the house down with his energetic performance of Wizkid's “Ojuelegba.” While Jennifer raised the bar even further with Andra Day's “Rise Up,” Mira Clear's powerhouse performance of Sia's inspirational song, “Unstoppable” came with a Yanga smile that gave her voice a deep texture of confidence.

Chioma's sweet rendition of “Never Enough” landed with broad smiles and cheers that revealed that it was one of the best performances for the night.

One thing was obvious across all performances – each contestant ended with a broad smile of confidence that made it quite challenging to identify the contestant with the biggest Yanga smile of the night.

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