The 2018 Winter Olympic Games will hold in Pyeongchang, South Korea from Friday, February 9 to Sunday, 25.

The Winter Olympics is not a popular event for Nigerians but the 2018 edition is expected to generate a lot of interest because of the historic participation of the Nigerian Bobsled team- the trio of  driver Seun Adigun and brakemen Ngozi Onwumere and Akuoma Omeoga- and Simidele Adeagbo who will be competing in the Skeleton event in Pyeongchang.

For this reason, The Winter Olympics was the focus at the maiden edition of Sport Business Forum put together by the management of sports communication and media coy CampsBay Media.

Speaking as panellists at the forum were Chichi Nwoko, the General Manager of Kwese Free Sports and Koye Sowemimo who is Head of Sports at Lagos-based Temple Management Company (TMC).

Business of Winter Olympic Games

In a very engaging and interactive session, Nwoko spoke on Kwese's decision and plans to broadcast the 2018 Winter Olympics in Pyeongchang.

As head sports at TMC, Sowemimo has been managing the trio of Adigun, Onwumere and Omeoga who make up the Nigerian Bobsled Team.

At the forum, he gave insights on how the management team at TMC has managed and pushed the brand of the Nigerian Bobsled Team.

The panellists also answered questions about other aspects of their sport business.

Networking

Attendees cut across sport media, sport marketing, sport PR, sport digital publishing, federations and leisure sports. They also used the opportunity to network in order to grow their businesses and opportunities.

“We have envisioned the CampsBay Sport Business Forum as an avenue for sports industry professionals to regularly meet to share insight about trends and also network,” the convener Lolade Adewuyi said in a statement to Pulse Sports.

“We hope that it becomes the go-to event for the top practitioners in our industry who want to keep up with the new happenings around them.”

CampsBay Sport Business Forum will hold monthly.