Automaker to challenge BMW, Mercedes Benz with new CEO

Motorauthority reports that Winkelmann will be in charge of Audi’s Quattro, which is standalone firm that handles the Audi Sport brand, along with other performance cars.

According to Audi CEO, Rupert Stadler, the new CEO is expected to use the 11-year experience gathered from his CEO position at Lamborghini, to help the firm.

“With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of Quattro. Winkelmann’s experience will contribute to the ongoing growth of the sporty subsidiary in Neckarsulm.”

READ: Lambrghini's CEO steps down for ex-Ferrari F1 executive

Audi expects to challenge the likes of BMW, and Mercedes Benz with this new CEO.