- Snap Inc.'s massive New Year's Eve party in downtown Los Angeles cost $4 million, with CEO Evan Spiegel sponsoring a performance by Drake, TMZ reported.
- There was a strict "no photos" rule for employees there, and the Snapchat app even blocked them from sending pictures and videos from the venue, a Daily Beast reporter said.
- However, some photos and videos that got out showed a massive and lavish bash.
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Evan Spiegel personally paid Drake to perform at Snap's New Year's party — check it out (SNAP)
Snap's big holiday party is said to have cost $4 million — and despite a "no photos" rule, some photos and video got out.
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Snap Inc., the parent company of Snapchat, held its lavish New Year's Eve party at the LA Live complex in downtown Los Angeles on Sunday. The highlight of the night: a surprise performance by Drake.
TMZ reported that the party cost about $4 million and that the company flew in employees in from all over the globe. Snap declined to confirm that number, but a representative said CEO Evan Spiegel sponsored Drake's appearance.
Taylor Lorenz of The Daily Beast reported via Twitter that party attendees were under a strict order of secrecy — the Snapchat app blocked any photos or videos sent from the LA Live complex, and employees were told not to share any photos otherwise. Snap did not immediately respond to a request for confirmation.
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Snapchat blocked all snaps ... @ Taylor Lorenz
Regardless, some photos and videos of the night appeared on Instagram, and they show a massive, formal bash. Captions on some of the posts seem to confirm the "no photos" rule at the party.
Happy New Year! #nye2018 #... @ m.i.c.m.i.c
Pretty lit down here by wor... @ chipy_pls
Happy 2018 everyone! Had fu... @ hollyannaeree
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Happy New Year!!! Spent our... @ kasiakabob
And Drake apparently gave a performance to remember.
Random free (for me) Drake ... @ 2klouiesaint
Snap was celebrating a year that saw its long-awaited initial public offering. It's now a $17 billion company that posted a $561 million loss for the first nine months of 2017.
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