Samsung and Apple have long led the premium markets when it comes to smartphones — but the two companies have very different approaches when it comes to courting consumers.
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Apple and Samsung have very different philosophies when it comes to courting smartphone customers
Samsung plasters the market with new phones every year compared to Apple.
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As this chart by Statista shows, Samsung plasters the market with new models. It released 31 in 2016, and another 22 in 2017. Apple released just three each year.
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