Target is keeping it real in its new body positive swimwear campaign, which is entirely photoshop free.
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Target has come a long way since its Photoshop fail of 2014 with real photos of real women (TGT)
Target's new body positive swimwear ad campaign features un-airbrushed women.
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“When you're a curvy girl it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear," Bidot said in a statement on Target's website.
“You're bearing the most amount of skin in public when you're in a swimsuit, so it's important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities,” Batoon said.
Armanto is pictured on her Instagram page wearing the Target Macrame bikini.
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Crawford said she loves bikinis with high-waist bottoms because they make her waist look smaller. The new Target collection has a range of swimsuits in this style.
Crawford posted a picture of herself on her Instagram page in another Target bathing suit. One follower said: "Just wanted to say you are such an inspiration to me! Love how you shine with body positivity. It sets such a great example for other women like myself. I can't wait to shop for some one pieces at Target soon!❤️"
Target has been criticized for excessively photoshopping images of its models. This picture from 2014 shows the badly doctored thigh gap.
In other images, chunks of flesh were missing from under the armpit and wrists of its models.
In 2014, lingerie brand Aerie stopped retouching photos of its models. The move has paid off for the brand.
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