- German grocery chain Lidl is making a huge push into the US.
- The brand offers prices that are cheaper than Walmart's.
- Analysts at Jefferies are speculating that Target and Walmart are being forced to lower prices.
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A German grocery store that's invaded the US is a bigger threat to Walmart, Kroger, and Target than anyone thought
Analysts at Jefferies are speculating that Target and Walmart are being forced to lower prices as a result of Lidl's push into Charlotte.
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A recent price check on a basket of 20 items by Jefferiesanalysts foundthat Lidl was about 9% cheaper than Walmart, the largest grocer in the US. Lidl claims to offer products for as much as 50% less than rival stores.
So far, Lidl has opened 10 stores along the East Coast andplans to open 80by the middle of next year.
In June, a federal judge denied Kroger's request to force Lidl to stop selling items under its "Preferred Selection" brand.
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