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Professional cuddling is a real business – so I had a one-on-one session to learn why people do it

Built to help people who feel lonely and depressed, there's a registered company behind it, an hourly rate, and even a certified diploma.

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Paying to get cuddles is not as unusual as some might think. It is, in fact, a real business built to help people who feel lonely, depressed, or simply in need of an extra cuddle from a stranger.

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You can look at it as an upgrade to the "free hugs" you sometimes see on the streets. The difference is there's a registered company behind it, an hourly rate, and even a certified diploma.

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