Indeed, Ruggedman's 'Ehen,' was the Hip-Hop game changer and arguable the biggest hit of his career.
However, it was in the thick of these comic scenes that the emergence of a raw talent was witnessed. They call him, Ruggedman.
Ruggedman's Ehen, which is arguably one of his biggest songs, ridiculed the industry's reigning "notables"; nailing them for their obvious lack of originality and, most importantly, their want of talent. With Ehen and its accompanying music video, Ruggedman magnetised everybody’s attention.
Upon keen observation, it could be said that Ruggedman's hit song actually paid off. Eedris, for example, which was one of his major targets was cheapen. And it wasn’t too long afterward before the Maintain crew parted ways: The corporate world called Tolu to itself and Olu was obviously nowhere around. It was till 2007 he attempted coming back with his Yahooze album.
At this time, the collection of several talents started piling. And these new collections were mostly undergraduate students. No doubt, Rap, and Hip-Hop were beginning to evolve into something organic.
Undoubtedly, three-man group which was popularly known as the Trybes Men were the most distinguished of this new breed.
But, the rain of solo recording artists that would later attain success was experienced. And among these were the likes of Freestyle, Eldee, Blaze, Sasha, and 2shotz.
Also, from the underground side, hardcore rappers like Mode9, Terry d Rapman, OD and many others were delivering songs that were more organised and original. Although in terms of sales and profit, it is nothing compared to present day music, but the respect and admiration they earned were authentic.
Meanwhile, at the opposite end of Hip-Hop, the R&B love side to be precise, sweet activities were already on the drive. The likes of Paul Play, Mr. Kool, Slam, Nomoreloss, held sway over the hearts of young ladies. And so it was till 2005 before the trio- Styl Plus came on board with something amazing. The P-Square brothers were in the process for something heavy. Their classic nature calmly foretold something big.
And, the solo move of Blackface, Faze and Tuface which came to music lovers as sad news, was actually the turning point of the Nigerian music. It was under the management of Kennis Music and with the production of legendary OJB Jezreel that Tuface would change the game with his debut album face2face.
Mo'Hits was loud in its early days. Don Jazzy, the self-styled producer, had made D’banj a sensation.
But, the resonance of Nigerian Hip-Hop would come with the authenticity of Barrack O'grin (Dagrin) coupled with the classic refinement of Mr. Incredible (MI). And from here, things would no longer remain thesame.
It’s been quite some years since 2003, and the once baby industry has evolved into an enormous cooperation.
Ruggedman who is a graduate of political science from Lagos State University started exploring music in 1999. It is fascinating to know that Ruggedman produces his own songs and released two tracks in 1999, both which were well-played on radio. His albums are all released on his personal label, Rugged Records.
Ruggedman would pass for the most featured rapper in Nigeria.
And, he has performed worldwide alongside international acts like KC & Jojo, Guru, Sean Paul, Wyclef Jean, Akon, Wayne Wonder, Ja Rule, Kevin Little, Maxie Priest, Kanye West, LL Cool J, T-Pain, Nas, and Nelly. He has also worked with and featured many Nigerian and international artists on his albums, including Tuface Idibia, P-Square, 9ice, Flavour N'abania, Josh (from The Tatu Clan of Congo), M.I, Ice Prince, JJC Skillz, Jamaican Stylo G, Niyola, George Nathaniel, Gerelyn,Morell, Da Grin, Chinaydu, Terry G, Mbryo, Funbi, Reminisce and Wande Coal.