Last year, he kicked off the first edition by asking women to send photos of their vaginas so they can be judged by a group of men. At the end if the contest, the woman with the most beautiful vagina is then revealed.

This contest is aimed at promoting Sloan's toy, The Autoblow 2.

In order get in the running for world's most beautiful vagina all you have to do is send Brian a picture of your vagina and he and his judges would decide whose parts were the most pleasing.

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The winner gets thousands of dollars and her vagina is molded into a sex toy that can be purchased and fucked by all and sundry.

Last year the winner was a woman named Nell from the UK.

This year's winner is also a UK resident, though any other details about her identity are being held under wraps until the production of her prize-winning vagina mold is ready to hit shelves.