Liverpool Announces New Era: New Sponsor to Adorn Jersey Next Season

One of the world's most recognizable airlines, Turkish Airlines, has been officially announced as Liverpool's new principal sponsor starting next season. The Turkish national carrier and the Merseyside club have inked a five-year partnership deal valued at £300 million, or £60 million per season. The Reds will feature the Turkish Airlines logo on their jerseys from the upcoming campaign, marking the first change in their main sponsor in 17 years. Standard Chartered, Liverpool's current principal sponsor, will transition to a global partner next season, continuing their long-standing relationship with the team.

“The front of our shirt holds a central place in our club's history. Turkish Airlines is a globally recognized brand with an extensive international network, and we eagerly anticipate the start of this collaboration. We aim to build strong relationships, founded on the solid groundwork laid back in 2005. We also want to acknowledge the exceptional contribution Standard Chartered has made over the past 17 years. They have been a vital part of our journey, and we are delighted that they will remain part of the Liverpool family as a global partner until June 2027,” stated Ben Latty, the club's Chief Commercial Officer.