Generating business leads on LinkedIn - Part 3

Try LinkedIn Ads.

Don’t shy away from advertising. It can be used for more than just lead generation and by following this tip, it can be more affordable than you think.

According to AJ Wilcox, founder of B2Linked.com, which helps companies successfully leverage LinkedIn advertising for increased leads and sales, LinkedIn’s Sponsored Updates are well worth the time and effort.

They appear in the LinkedIn newsfeed on both desktop and mobile devices. The Sponsored Updates are better than a traditional ad because they feature more real estate for text and images.

This softer content marketing approach is likely to perform better and get shared more often, Wilcox adds. “The dirty secret is that hard sells don’t get clicked.

Source: Forbes.