SME Partnerships vs. Corporate Partnerships

Ady.ng is growing its collaboration and services for SMEs all over Nigeria. Besides the C2C users, who are the core users of any classifieds platform, Ady.ng focuses on the partnerships with Nigerian SMEs rather than larger corporate partners and there is a good reason for this.

More than 17 million SMEs in Nigeria, many of which are one man businesses and do not have the financial or operational resources to run marketing campaigns and provide a large quantity of identical products for e-commerce platforms or operate their own website.

These SMEs contribute to almost half of Nigeria’s GDP and they also make a living providing used and refurbished products as well as services.

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By providing a free platform for these SMEs to sell their products and services as well as providing free Business Pages to promote their business, Ady.ng aims to empower these businesses with a platform tailored to their needs enabling them to reach even more customers.

Another advantage of the partnership between SMEs and Ady.ng is the option for SMEs to get custom professional homepages and marketing solutions normally only available to larger corporations.

The hard working and entrepreneurial people behind Nigeria’s SMEs are the backbone of the economy so partnering with them is the natural thing for a startup classifieds platform like Ady.ng rather than partnering with already establishes large corporate partners.