Olive oil is perhaps one of the most delightful food staples on the planet.
You're eating a lot of bad, rotten olive oil — here's how to find the real stuff
Stores are trying to sell you rotten, low-quality, or even counterfeit olive oils. Here's what you need to do to buy the true, high-quality product.
But unfortunately, it's also one of the most commonly counterfeited foods.
As Larry Olmsted, author of the book "Real Food/Fake Food: Why You Don't Know What You're Eating and What You Can Do about It," told Business Insider, this is a real problem because people buy olive oil both for its amazing flavor and health benefits.
So if you're not getting the real thing, you're missing out — big time.
There are all kinds of ways that people either pass off lower quality (or even rotten) oils for true extra-virgin olive oil.
In the book, Olmsted writes that it has become less common recently to cut olive oil with sunflower oil or some other form of oil, though this still happens. As he explains, every time the FDA has looked for adulterated oil, they've found it.
That's not the only type of consumer fraud, though.
Often, extra-virgin olive oil might be diluted with low-quality and chemically refined oil. Or, as he explains, some producers will use "older — and often rancid — stocks of oil held over from bumper crops of previous seasons" that might pass inspection on the day they are bottled but will certainly be rotten by the time they reach consumers.
As FiveThirtyEight has pointed out, many people in the US are so accustomed to rancid olive oil that they like that flavor, which is less bitter than fresh, higher-quality olive oil. But those rancid or low quality oils may not have the same health benefits as quality olive oils. Plus, if you're paying for extra-virgin olive oil, you should get a product that's up to standards.
How to find the good stuff
If you're looking for the true high-quality product, here's what Olmsted recommends.
- terms like "first pressed," "cold pressed," and "first cold pressed" are also unregulated and therefore meaningless
- Only buy "extra virgin" olive oil
- McEvoy Ranch from California
- Cobram Estate
- Oro Bailen
- Fresh Pressed Olive Oil Club
- Zingerman's
- Oliviers & Co.
- extravirginity.com
- COOC Certified Extra Virgin
- EVA
- 100% Quality Italiana
- you don't want anything older than one year
- small cans or bottles that you use quickly
As Olmsted previously told Business Insider, it's worth seeking out the real thing.
"It's the real foods that are really important," he said. "They're being knocked off because they're good."