This company is taking its cues from Amazon as it works to reinvent manufacturing for the modern age

pulse

July 13, 2017 6:39 PM

Former Autodesk CEO Carl Bass has joined Formlabs, a Boston-area startup with a mission to reinvent manufacturing.

Formlabs CEO Max Lobovsky

3D printing was supposed to reinvent the world — giving common people the simple tools they needed to create any object they needed, right when they needed it, provided it was made out of certain metals or plastic.

Lots of startups, most notably MakerBot, popped up to push a vision of affordable 3D printing for consumers. That particular dream has all but dried up, with most companies in the space stumbling — it turns out that 3D printing is still too expensive and too tricky for your average consumer.

"That's what the first wave of 3D printing got wrong," says Max Lobovsky, CEO and cofounder of Formlabs.

Formlabs, a Boston-based company founded in 2011 by a bunch of MIT grads and an early Kickstarter success story, is one of the companies on the vanguard of a new wave of 3D printing — focusing not on consumers, but rather on helping businesses rethink how they do manufacturing. For instance, Formlabs recently signed a deal with New Balance to help them produce 3D-printed sneakers.

Now, Formlabs has brought on Carl Bass, the outspoken former CEO of Autodesk, as a member of its board of directors. The company is pushing to reinvent manufacturing, and manufacturing jobs, for the modern age — a hot topic under the Trump administration.

Printing the future

Lobovsky likens Formlabs' mission to the runaway success of the Amazon Web Services cloud computing service: Amazon Web Services gave developers affordable access to fundamentally unlimited supercomputing power to build their next-generation software. Formlabs wants to do the exact same for people building physical goods.

"We want to power a whole new range of projects and types of products that could never exist," says Lobovsky.

Formlabs sells two models of 3D printer. The first, oddly called the Form 2, is a $3,499 desktop 3D printer meant for the so-called "prosumer." The Fuse 1, a recent entry to the line, is a $9,999 model meant for the "industrial benchtop."

That's a little pricey for the average user, but it's price-competitive for startups, businesses, Fortune 500 companies, and anybody else that needs to manufacture things. Formlabs' competitive edge is that its printers are very accurate, compared to other printers in their price range.