BovControl's user base is growing 3% to 5% each week, but the company has encountered roadblocks along the way. When I visited the headquarters, Leao told me it was hard to find qualified Brazilian candidates to work at BovControl. That's because, in a country that has long been plagued by economic uncertainty, most people crave the security of working at a large company.
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The 'Internet of cows' is taking over farms across the world
Leao began taking care of his family’s land at age 15, manually tracking animals with a spreadsheet and ear tags. Bovcontrol makes that process easier, speeding up meat and dairy production for farmers. The company hopes that the app's efficiency will help ameliorate global hunger.
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In the US, Leao says he has gotten offers from Harvard and MIT graduates to help out for free. In Brazil, he offers a lot of stock options to sweeten the deal. When I met with Leao, the company had 10 employees. Today, it's up to 16.
In addition to selling to farmers, BovControl also recently inked a deal with
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