T-Mobile is set to capture the lion's share of postpaid phone adds in Q1 (TMUS)

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April 10, 2018 3:36 PM

T-Mobile is reportedly on pace to add 626,000 postpaid phone net adds in Q1twi

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The expectation that T-Mobile will be the only carrier to add new postpaid customers in Q1 is a major boon for the company. This builds on the carrier's success in this area, as it's led the US market in postpaid phone adds for the last 16 quarters: T-Mobile added 891,000 postpaid phone subscribers in Q4 2017, and Verizon announced it made 431,000 net phone additions, while AT&T and Sprint trailed behind with 329,000 and 184,000 new postpaid phone adds, respectively.

Part of T-Mobile's success in this capacity is thanks to its consumer loyalty, which is higher than that of its competitors. Twenty-three percent of T-Mobile subscribers said nothing could make them switch to another carrier, according to Business Insider Intelligence’s Digital Telecom Consumer Report (enterprise only). That was seven percentage points higher than AT&T, the second-place finisher on this measure of loyalty. Loyalty is becoming increasingly important for telecoms, since fewer subscribers than ever are tethered to their mobile provider by long-term contracts.

Laurie Beaver, research associate for , Business Insider's premium research service, has written that:

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