People might not be buying the new $999 iPhone because they're perfectly happy with the iPhone they already have (AAPL)

pulse

March 6, 2018 6:16 PM

More than 40% of people said they don't need an iPhone X because their current iPhone works just fine, according to a survey from Piper Jaffray.

Analyst firm Piper Jaffray surveyed 1,500 iPhone users to find out why they chose not to upgrade to the iPhone X.
More than 40% of users said they didn't upgrade because their current iPhone still works well.
Price was also a factor — 31% of respondents felt the iPhone X was too expensive.

People might not upgrading to Apple's super-premium iPhone X for a simple reason: they don't need it.

That's according to new research from analyst firm Piper Jaffray, which surveyed 1,500 iPhone users about why they chose not to upgrade to Apple's latest device, which comes with a price starting at $999.

The survey found that the main reason people weren't upgrading was because their current device works just fine.

Out of all 1,500 respondents, 44% of them said their current iPhone is in good working order and they didn't need an upgraded device. Price also played a role, however — 31% of respondents said the iPhone X was too expensive.

Piper Jaffray's findings are in line with research recently published by Asymco analyst Horace Dediu, who found that the average lifespan of an Apple device is around four years and three months

These findings may help explain the reportedly low demand for the iPhone X. halved its first-quarter production target to 20 million iPhone X devices

My colleague Shona Ghosh has a deeper dive on Piper Jaffray's research note and how Apple plans to use its upcoming iPhones to close this interest gap, so head over there for more.

pulse