ADVERTISEMENT

Look at the big gap between Snapchat's revenue per user and Facebook's (SNAP)

Snapchat's average revenue per user still has a lot of room to grow.

null

Snapchat parent company Snap's first ever earnings report as a public company is out and it's not pretty.

ADVERTISEMENT

The stock is down roughly 20% in after-hours trading after Snap missed Wall Street revenue expectations and its user growth fell to the slowest level in years.

Snap's average revenue per quarter was up nicely year-on-year, but the company's pace of monetization remains well below that of Facebook, Snapchat's primary competitor.

The ARPU gap shows how much of a challenge Snapchat faces in its battle against Facebook. Of course, a bullish Snap investor might view it from a more optimistic perspective, as a sign of how much room Snap has to grow.

ADVERTISEMENT

Here's Snap's average revenue per user for the first quarter:

And here's Facebook's first quarter ARPU:

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

10 African countries with the most intelligent people - report

10 African countries with the most intelligent people - report

5 interesting facts about Nigeria’s second richest man as he marks 71 years

5 interesting facts about Nigeria’s second richest man as he marks 71 years

Ireland considers halting visa-free travel for South Africa

Ireland considers halting visa-free travel for South Africa

The US asserts that it is a better option for Africa than Russia and China

The US asserts that it is a better option for Africa than Russia and China

Malak El Masry speaks on championing entrepreneurship and art in Africa

Malak El Masry speaks on championing entrepreneurship and art in Africa

Junta led Burkina Faso suspends more foreign media over killings coverage

Junta led Burkina Faso suspends more foreign media over killings coverage

10 African countries with the strongest merchant marine fleet

10 African countries with the strongest merchant marine fleet

Who are Africa's biggest Esports teams?

Who are Africa's biggest Esports teams?

Top 10 strongest South African brands in 2024

Top 10 strongest South African brands in 2024

ADVERTISEMENT